Built for brains that
work differently.
Frogcake uses an algorithm to cut through the noise, pick your next task, and get you moving — based on techniques researchers have found effective for ADHD and focus challenges.
No more staring at a giant list. No more “I'll get to it later.” Just one task at a time, and the momentum to keep going.
Why I built Frogcake
Here's the thing nobody tells you about to-do lists: they work great — for people whose brains cooperate. Mine doesn't. I'm a professional with a hundred things to do on any given day. I can write them all down like a responsible adult. But when my brain sees that big long list? It panics, squirts out in another direction, and runs for the hills. Suddenly I'm reorganizing my desk drawer or deep in a Wikipedia rabbit hole about medieval siege weapons.
I was diagnosed with Attention Deficit Disorder 21 years ago. Even with medication, starting tasks has always been my kryptonite. I circle around them, looking at them through the corner of my eye. I think about them. I plan to do them. I think about them some more. Then the deadline shows up, and suddenly I'm working in emergency mode wondering why I do this to myself. Imminent deadline pressure has been my most reliable productivity tool for most of my life. And forget about things that don't have a deadline. That's... not great.
The thing is, I don't actually need a better to-do list. I need something that takes the list away and just tells me what to do next. One thing. Not twelve. One.
So I built that. Frogcake holds all the tasks for me, picks the best one based on what's due, what's been waiting, and how much time I've got — and puts it in front of me with a timer. That's it. And honestly, once I actually start something, I'm usually fine. The starting is the hard part. Frogcake gets me past the starting.
Now I block off a few hours, start up Frogcake, and things get done that had been sitting there for weeks. My staff loves it too — they can toss things onto my list and know they won't just vanish into the ether.
I had Frogcake built because I needed it. If your brain works anything like mine, I think you might need it too. I think it will help.
— Dave B., Founder
It's not a character flaw. It's how your brain works.
Frogcake wasn't designed in a vacuum. Its core features align with strategies that researchers and clinicians have found effective for ADHD and executive function challenges.
Decision Paralysis
A long to-do list triggers overwhelm. Your brain freezes instead of choosing.
The Research
Brain imaging studies show ADHD brains have lower dopamine in decision-making centers, making every choice more draining. A 2025 survey found 82% of people with ADHD report frequent difficulty making decisions.
Volkow et al., JAMA 2009; European Psychiatry, 2025
How Frogcake Helps
The algorithm picks your next task for you. No scrolling through a giant list. Just one task, ready to go.
Task Initiation
You know what you need to do. You just... can't start.
The Research
Dr. Russell Barkley, the most-cited ADHD researcher, describes ADHD as a "performance disorder, not a knowledge disorder" — the brain knows what to do but struggles to turn intention into action. His research shows the key is modifying your environment at the moment you need to act.
Barkley, Psychological Bulletin 1997; Barkley, 2012
How Frogcake Helps
Frogcake puts a single task in front of you with a timer. The structure and gentle pressure replace the internal motivation your brain struggles to generate.
Time Blindness
Minutes feel like hours. Hours vanish in seconds. You genuinely can't feel time passing.
The Research
A meta-analysis of 55 studies confirmed that people with ADHD have measurable deficits in time perception. A separate RCT found that visual timers and time-assistive devices significantly improved time management.
Marx et al., JAACAP 2022; Wennberg et al., Eur Child Adolesc Psychiatry 2018
How Frogcake Helps
Every task gets a time estimate. The built-in countdown timer makes time visible, with audio cues so you don't lose track.
Motivation & Reward
Delayed rewards feel meaningless. You need to see progress now to keep going.
The Research
PET brain scans show ADHD brains have fewer dopamine receptors in reward centers. The FDA authorized a gamified ADHD intervention (EndeavorRx) based on 5 clinical studies — validating that immediate feedback and visual progress work for ADHD brains.
Volkow et al., Mol Psychiatry 2011; FDA/Akili Interactive, 2020
How Frogcake Helps
Completing a task feels satisfying — check it off, see your streak grow, watch your productivity stats climb. Small wins create momentum.
Task Aversion
Some tasks feel so unpleasant that your brain physically refuses to engage with them.
The Research
Low dopamine makes unpleasant tasks disproportionately harder for ADHD brains, creating an avoidance cycle: avoid, feel guilt, stress, avoid more. Clinicians recommend combining task prioritization with flexible approaches.
ADDitude Magazine; Psychology Today, 2025
How Frogcake Helps
Choose your mode. "Eat the Frog" tackles the dreaded task first. "Eat the Cake" builds momentum with enjoyable ones. "Joy Alternating" mixes both. You pick what works for your brain today.
Designed around how you actually work
One task at a time
No overwhelming list. Just the next thing.
Smart algorithm
Weighs urgency, importance, deadline, waiting time, joy rating, and more.
Built-in timer
Makes time visible with countdown and audio cues.
Flexible modes
Frog first, cake first, or alternating — your choice.
Quick wins preset
Need a dopamine boost? Knock out fast, satisfying tasks.
Team support
Your staff can add tasks to your list without interrupting you.
Productivity stats
See your progress and build streaks.
A note on health
Frogcake is a productivity tool, not a medical device or treatment. The techniques it uses are informed by published research on attention and executive function, but Frogcake is not a substitute for professional medical advice, diagnosis, or treatment. If you think you may have ADHD, please consult a qualified healthcare professional.
References
- Volkow ND, et al. "Evaluating Dopamine Reward Pathway in ADHD: Clinical Implications." JAMA, 2009.
- Volkow ND, et al. "Motivation deficit in ADHD is associated with dysfunction of the dopamine reward pathway." Molecular Psychiatry, 2011.
- "Decision-making difficulties in adults with ADHD." European Psychiatry, 2025.
- Barkley RA. "Behavioral Inhibition, Sustained Attention, and Executive Functions: Constructing a Unifying Theory of ADHD." Psychological Bulletin, 1997.
- Marx I, et al. "Meta-analysis: Altered Perceptual Timing Abilities in ADHD." Journal of the American Academy of Child & Adolescent Psychiatry, 2022.
- Wennberg B, Janeslätt G, et al. "Effectiveness of time-related interventions in children with ADHD." European Child & Adolescent Psychiatry, 2018.
- EndeavorRx — first FDA-authorized prescription video game for ADHD. Akili Interactive, 2020.
Your to-do list shouldn't feel like a threat.
It should feel like a launchpad.
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